Chapter 17 of 32
Revision Notes
Advertising - an Introduction — Revision Notes
Telangana Open School (TOSS) · Class 12 · Mass Communication
Advertising - an Introduction revision notes for Telangana Open School (TOSS) Class 12 Mass Communication: 4 topics in quick points.
48 questions25 flashcards5 concepts
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Key Topics to Revise
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1. Concept of Advertising
- Advertising is a paid, non-personal communication through various media.
- It is sponsored by an identifiable person or company.
- Main purpose: to promote products, services, or ideas.
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2. Origin and Development of Advertising
- The word 'advertising' comes from Latin 'advertere', meaning 'to turn to'.
- Ancient civilizations used drums, town criers, signs, and wall paintings to spread messages.
- Harappa and Mohenjodaro used signs to sell crafts.
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3. History of Advertising in India
- Modern advertising in India began with the 'Bengal Gazette' in 1780.
- It was the first newspaper and carried classified ads.
- Swadeshi Movement (1920–1922) boosted Indian advertising by promoting local products.
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4. Classification of Advertising by Media
- Advertising is classified into three main types based on media: Print, Electronic, and New Media.
- Print Media: Newspapers, magazines, handbills, posters, pamphlets, brochures.
- Electronic Media: Television, radio, cable, DTH, and digital display boards.
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Full NotesKey Concepts
Advertising is any paid formAdvertising began in ancient timesModern advertising in India beganAdvertising is classified into three mainThere are four main types
Frequently Asked Questions
What are the important topics in Advertising - an Introduction for Telangana Open School (TOSS) Class 12 Mass Communication?
Key topics in Advertising - an Introduction include Concept of Advertising, Origin and Development of Advertising, History of Advertising in India, Classification of Advertising by Media. Study these first, then practise questions on each for the Telangana Open School (TOSS) Class 12 board exam.
How should I revise Advertising - an Introduction for the Telangana Open School (TOSS) Class 12 board exam?
Learn the core ideas first, then work through the 48 practice questions on Advertising - an Introduction. Revise definitions regularly and use flashcards for quick recall before the exam.
Sources & Official References
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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