Advertising - an Introduction

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The word 'advertising' comes from the Latin word 'advertere', which means 'to turn to'. It refers to drawing attention towards something, especially a product or service.

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According to the American Marketing Association, advertising is 'any paid form of nonpersonal presentation and communication of ideas, goods, and services by an identified sponsor.' This means it is a…

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1. Paid Communication – Advertisers pay for space or time. 2. Non-personal – No direct interaction with the audience. 3. Form – Can be text, image, sound, or video. 4. Promotes Goods, Services, or Ide…

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Advertising is paid because companies must purchase space in newspapers, time on TV or radio, or digital slots online. Unlike publicity, which is free, advertising requires financial investment to rea…

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In Harappa and Mohenjodaro, people used signs on shops and public spaces to sell art and craft items. These early signs helped identify businesses in highly urbanized cities, even when many people cou…

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Emperor Ashoka used stones and pillars to make public announcements across his empire. These inscriptions served as early forms of mass communication and advertising, spreading messages to a wide audi…

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The 'Acta Diurna' was a wall newspaper in ancient Rome, introduced in 131 BC, that shared daily news including political updates and public notices. It is considered one of the earliest forms of mass …

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The Bengal Gazette, started by James Augustus Hicky in 1780, was the first newspaper in India and carried the first printed advertisements. It marked the beginning of modern advertising in India.