Public Relations - an Introduction — Flashcards
Telangana Open School (TOSS) · Class 12 · Mass Communication
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What is Public Relations?
Answer
Public Relations (PR) is a two-way communication process between an organization and its public, aimed at building a positive image by influencing public perception through ethical means. It involves …
Why is public relations described as a 'receiver phenomenon'?
Answer
Public relations is a receiver phenomenon because the success of communication depends not on the sender but on how the audience receives and interprets the message. For instance, if a speech is deliv…
List the three progressive levels of communication in public relations.
Answer
The three levels are: 1) Awareness – the message reaches the public; 2) Acceptance – the public agrees with the message; 3) Action – the public responds or acts based on the message. For example, a TV…
Give an example of public relations from ancient India.
Answer
In ancient India, King Haroon-Al-Rashid used to move in disguise to understand public opinion about his rule. Similarly, in the Ramayana, Bhadro reported public feelings to Lord Rama. These are early …
When did systematic public relations begin in India?
Answer
Systematic public relations in India began in the 1920s with the Indian Railways. They used exhibitions, festivals, and newspaper advertisements in India and England to attract tourists and promote ra…
What was the first organized PR setup by the Government of India?
Answer
The first organized PR setup was the Central Publicity Board, established during World War I (1914–1918). It was later renamed the Central Bureau of Information and served as a link between the govern…
Name the three wings of the Ministry of Information and Broadcasting.
Answer
The three wings are: 1) Information Wing – handles government communication via print, electronic, and digital media; 2) Broadcasting Wing – manages All India Radio and Doordarshan; 3) Films Wing – ad…
What is the role of the Press Information Bureau (PIB)?
Answer
The Press Information Bureau (PIB) is part of the Information Wing and is responsible for disseminating government policies and programs to the public through media. It issues press releases, organize…
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