Skip to main content
Super TutorResources
Chapter 19 of 32
QuestionsNotesFlashcardsSummaryFormulasQuizConceptsSyllabusPlan
Revision Notes

Public Relations - an Introduction

Telangana Open School (TOSS) · Class 12 · Mass Communication

Quick revision notes for Public Relations - an Introduction — Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, formulas, and definitions for last-minute revision.

44 questions20 flashcards5 concepts

Interactive on Super Tutor

Studying Public Relations - an Introduction? Get the full interactive chapter.

Quizzes, flashcards, AI doubt-solver and a step-by-step study plan — built for revision notes and more.

Try Super Tutor — Free

1,000+ Class 12 students started this chapter today

Key Topics to Revise

1

1. Concept of Public Relations

  • Public relations is a two-way communication process between an organization and its public.
  • It aims to influence public perception using ethical communication methods.
  • PR is a receiver-controlled phenomenon — the audience interprets the message, not the sender.
2

2. Evolution of Public Relations in India

  • Ancient examples: Kings like Haroon-Al-Rashid and Rama used spies and messengers to understand public opinion.
  • Religious leaders like Buddha, Mahavira, Kabir, and Nanak used simple language to connect with masses.
  • Mahatma Gandhi was a master communicator who united the nation through effective messaging.
3

3. Government Public Relations Structure

  • First organized PR setup: Central Publicity Board during World War I (1914–1918), later renamed Central Bureau of Information.
  • After independence, Ministry of Information and Broadcasting was established in 1947.
  • The Ministry has three wings: Information, Broadcasting, and Films.
4

4. Types of Public Relations

  • Product PR: Launching new products through samples, discounts, press conferences, and exhibitions.
  • Employee Relations: Building trust via newsletters, bulletin boards, family picnics, and education incentives.
  • Government & Political Relations: Campaigns, rallies, posters, and welfare schemes to gain public support.

Get complete notes with diagrams and examples

Full Notes

Key Concepts

Public relations is a twoPR involves sending messages and receivingFrom ancient practices like kings gatheringThe Ministry of Information and BroadcastingDifferent areas of PR include product

Frequently Asked Questions

What are the important topics in Public Relations - an Introduction for Telangana Open School (TOSS) Class 12 Mass Communication?
Public Relations - an Introduction covers several key topics that are frequently asked in Telangana Open School (TOSS) Class 12 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Public Relations - an Introduction — Telangana Open School (TOSS) Class 12 Mass Communication?
Understand the core concepts first, then work through the 44 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

More resources for Public Relations - an Introduction

All 32 chapters — Telangana Open School (TOSS) Class 12 Mass Communication Revision Notes

For serious students

Get the full Public Relations - an Introduction chapter — for free.

Quizzes, flashcards, AI doubt-solver and a step-by-step study plan for Telangana Open School (TOSS) Class 12 Mass Communication.

Try Super Tutor Free
Try the full chapter — Free