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Role of Mass Media

Telangana Open School (TOSS) · Class 12 · Mass Communication

Quick revision notes for Role of Mass Media — Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, formulas, and definitions for last-minute revision.

44 questions30 flashcards4 concepts

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Key Topics to Revise

1

4.1 Mass Media and Democracy

  • Mass media includes television, radio, newspapers, magazines, and the internet.
  • It is called the 'Fourth Estate' because it holds equal importance to the three pillars of democracy: Legislature, Executive, and Judiciary.
  • Media acts as a watchdog by monitoring government actions and ensuring transparency.
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4.2 Functions and Responsibilities of Media

  • Educating and creating awareness during crises like pandemics or natural disasters.
  • Providing a platform for public debate through opinion columns and live discussions.
  • Acting as an agent of social change by highlighting issues like corruption and gender inequality.
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4.3 Media Ethics

  • Media must follow ethical guidelines to maintain public trust.
  • Key ethics include accuracy, accountability, integrity, fairness, and respect for privacy.
  • Press Council of India recommends against publishing false or biased information.
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4.4 Impact of Media

  • Positive effects: Informs and educates, strengthens democracy, brings social change, provides entertainment, helps in emergencies, boosts economy.
  • Negative effects: Biases, misinformation, invasion of privacy, sensationalism, rumor-mongering, trivialization of news, and polarization.
  • Irresponsible media can divide society and spread panic during crises.

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Full Notes

Key Concepts

The media is called the FourthThe media acts as a watchdogMedia ethics are moral principlesThe media can positively inform

Frequently Asked Questions

What are the important topics in Role of Mass Media for Telangana Open School (TOSS) Class 12 Mass Communication?
Role of Mass Media covers several key topics that are frequently asked in Telangana Open School (TOSS) Class 12 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Role of Mass Media — Telangana Open School (TOSS) Class 12 Mass Communication?
Understand the core concepts first, then work through the 44 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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