Role of Mass Media
Telangana Open School (TOSS) · Class 12 · Mass Communication
Flashcards for Role of Mass Media — Telangana Open School (TOSS) Class 12 Mass Communication. Quick Q&A cards covering key concepts, definitions, and formulas.
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What is mass media?
Answer
Mass media refers to communication channels that reach a large number of people across different geographies. Examples include television, radio, newspapers, magazines, and the internet. These platfor…
Why is the media called the Fourth Estate?
Answer
The media is called the Fourth Estate because it plays a role equal to the three main pillars of democracy — Legislature, Executive, and Judiciary. It acts as a watchdog by informing the public, check…
What are the three pillars of a democracy?
Answer
The three pillars of a democracy are: 1) Legislature – makes laws, 2) Executive – implements laws and manages administration, and 3) Judiciary – interprets laws and ensures constitutional compliance.
How does mass media act as a bridge between government and citizens?
Answer
Mass media informs citizens about government policies, schemes, and announcements. At the same time, it highlights public issues and concerns to the government, ensuring two-way communication and acco…
What is the watchdog role of the media?
Answer
The watchdog role means the media keeps a close watch on the government, public institutions, and powerful individuals to ensure they follow the Constitution and serve public interest. It exposes corr…
Give two examples of mass media.
Answer
Two examples of mass media are: 1) Television – broadcasts news, entertainment, and educational programs to millions, and 2) Newspapers – print daily news, opinions, and updates on politics, economy, …
What kind of information does the media communicate to the public?
Answer
The media communicates a wide range of information including parliamentary proceedings, new laws, economic changes, agricultural updates, health advisories, scientific developments, job opportunities,…
Differentiate between private and public mass media.
Answer
Private mass media is owned and operated by individuals, families, or corporate companies (e.g., NDTV, Times Now). Public mass media is run by the government through ministries like Information and Br…
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