Corporate Communication and Public Relations
CBSE · Class 12 · Home Science
Summary of Corporate Communication and Public Relations for CBSE Class 12 Home Science. Key concepts, important points, and chapter overview.
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Corporate communication and public relations are closely related but not identical. Corporate communication manages and orchestrates internal and external communications to create favourable starting points, while public relations is a deliberate, planned and sustained effort to establish and mainta
Key Concepts
Corporate communication is the set
Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications designed to create fa
Public relations is both an art
Public relations is both an art and a science. It is a deliberate, planned and sustained effort to establish and maintain mutual understanding between
Communication is necessary because an organisation
Communication is necessary because an organisation is judged largely by public perception. In a crisis, what stakeholders understand and believe often
Key functions include public relations policy
Key functions include public relations policy, statements and press releases, publicity, maintaining relations and publications. These activities help
Major areas include press relations
Major areas include press relations, advertising, publications, other media coordination and PR with constituents. These areas show how PR connects wi
Learning Objectives
- Understand the meaning, significance and scope of corporate communication and public relations
- Comprehend the functions of corporate communication and public relations
- Understand the major areas of PR activity and the seven principles of public relations
- Recognise the skills required for effective corporate communication
- Understand the role of ICT in modern communication
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Sources & Official References
- NCERT Official — ncert.nic.in
- CBSE Academic — cbseacademic.nic.in
- CBSE Official — cbse.gov.in
- National Education Policy 2020 — education.gov.in
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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