Skip to main content
Chapter 14 of 14
Chapter Summary

Corporate Communication and Public Relations

CBSE · Class 12 · Home Science

Summary of Corporate Communication and Public Relations for CBSE Class 12 Home Science. Key concepts, important points, and chapter overview.

55 questions68 flashcards5 concepts

Interactive on Super Tutor

Studying Corporate Communication and Public Relations? Get the full interactive chapter.

Quizzes, flashcards, AI doubt-solver and a step-by-step study plan — built for chapter summary and more.

1,000+ Class 12 students started this chapter today

An infographic illustrating how corporate communication shapes the perception of various stakeholders (public, employees, investors, competitors) and its impact on an organization's success and reputa
Super Tutor

Learn better with visuals Super Tutor has hundreds of illustrations like this across every chapter — all free to try.

Get started

Overview

Corporate communication and public relations are closely related but not identical. Corporate communication manages and orchestrates internal and external communications to create favourable starting points, while public relations is a deliberate, planned and sustained effort to establish and mainta

Key Concepts

Corporate communication is the set

Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications designed to create fa

Public relations is both an art

Public relations is both an art and a science. It is a deliberate, planned and sustained effort to establish and maintain mutual understanding between

Communication is necessary because an organisation

Communication is necessary because an organisation is judged largely by public perception. In a crisis, what stakeholders understand and believe often

Key functions include public relations policy

Key functions include public relations policy, statements and press releases, publicity, maintaining relations and publications. These activities help

Major areas include press relations

Major areas include press relations, advertising, publications, other media coordination and PR with constituents. These areas show how PR connects wi

Learning Objectives

  • Understand the meaning, significance and scope of corporate communication and public relations
  • Comprehend the functions of corporate communication and public relations
  • Understand the major areas of PR activity and the seven principles of public relations
  • Recognise the skills required for effective corporate communication
  • Understand the role of ICT in modern communication

Frequently Asked Questions

What are the important topics in Corporate Communication and Public Relations for CBSE Class 12 Home Science?
Key topics in Corporate Communication and Public Relations include Corporate Communication and PR Overview, Corporate Communication and Public Relations - Complete Overview, Corporate Communication and Public Relations Overview. These are the concepts CBSE Class 12 examiners draw on most — study them first, then practise related questions.
How to score full marks in Corporate Communication and Public Relations — CBSE Class 12 Home Science?
Understand the core concepts first, then work through the 55 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

For serious students

Get the full Corporate Communication and Public Relations chapter — for free.

Quizzes, flashcards, AI doubt-solver and a step-by-step study plan for CBSE Class 12 Home Science.