Corporate Communication and Public Relations — Chapter Summary

Corporate communication is the set

Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications designed to create fa

Public relations is both an art

Public relations is both an art and a science. It is a deliberate, planned and sustained effort to establish and maintain mutual understanding between

Communication is necessary because an organisation

Communication is necessary because an organisation is judged largely by public perception. In a crisis, what stakeholders understand and believe often

Key functions include public relations policy

Key functions include public relations policy, statements and press releases, publicity, maintaining relations and publications. These activities help

Major areas include press relations

Major areas include press relations, advertising, publications, other media coordination and PR with constituents. These areas show how PR connects wi