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Corporate Communication and Public Relations

CBSE · Class 12 · Home Science

Complete topic list for Corporate Communication and Public Relations in CBSE Class 12 Home Science. Key concepts, sub-topics, and what to focus on for board exams.

5 concepts

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An infographic illustrating how corporate communication shapes the perception of various stakeholders (public, employees, investors, competitors) and its impact on an organization's success and reputa
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4 Topics · CBSE Class 12 Home Science

Topics in Corporate Communication and Public Relations

1

Corporate Communication - Meaning and Significance

  • Corporate communication manages all internal and external communications to create favorable starting points
  • Primary objective is controlling public perception - 'controlling how the world sees you'
  • Major variable for organizational success is public perception by stakeholders
2

Public Relations - Concepts and Functions

  • PR is both an art and a science with beauty, emotionality, and systematic approach
  • Fundamental principle: 'The fundamental way of getting public approval is to deserve it' - Arthur W. Page
  • PR establishes bonds and mutual understanding between organization and public
3

Functions of Corporate Communication and PR

  • Corporate Communication: Creates healthy organizational environment, maintains brand, manages reputation, projects company image
  • PR Functions: Policy development, press releases, publicity, maintaining relations, publications
  • Press Relations: Maintaining cordial relations with media from editors to reporters
4

Seven Principles of Public Relations

  • 1. Tell the truth - Provide accurate picture of company's character and practices
  • 2. Prove it with action - 90% determined by what company does, 10% by what it says
  • 3. Listen to the customer - Understand public needs and reactions

Key Concepts

Central concept: Corporate Communication is a strategic management function that orchestrates internal and external communications to create favorable perceptions and maintain organizational reputation

Corporate Communication FunctionsPublic Relations (PR)Internal CommunicationExternal CommunicationCommunication SkillsTechnology Integration

Frequently Asked Questions

What are the important topics in Corporate Communication and Public Relations for CBSE Class 12 Home Science?
Key topics in Corporate Communication and Public Relations include Corporate Communication and PR Overview, Corporate Communication and Public Relations - Complete Overview, Corporate Communication and Public Relations Overview. These are the concepts CBSE Class 12 examiners draw on most — study them first, then practise related questions.
How to score full marks in Corporate Communication and Public Relations — CBSE Class 12 Home Science?
Start by understanding all key concepts. Practise previous year questions from this chapter. Revise formulas and definitions regularly. Use flashcards for quick revision before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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