Television in India
Telangana Open School (TOSS) · Class 12 · Mass Communication
Quick revision notes for Television in India — Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, formulas, and definitions for last-minute revision.
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Key Topics to Revise
13.1 Evolution of Television
- Television is a recent invention compared to radio, print, and cinema.
- John Baird is known as the father of television.
- The British Broadcasting Corporation (BBC) started the world’s first television service in 1936.
13.2 History of Television in India
- Television in India started on 15 September 1959 as an experiment by All India Radio (AIR).
- It was named Doordarshan and inaugurated by Dr. Rajendra Prasad.
- Initial programs were educational—targeted at school children and farmers.
13.3 Emergence of Private Television Channels
- Until the 1990s, Doordarshan had a monopoly on Indian television.
- The Gulf War coverage by CNN in 1991 introduced Indians to satellite TV via dish antennas.
- STAR (Satellite Television Asian Region) entered India through a partnership with a local company.
13.4 Impact of Television in Daily Life
- Television has both positive and negative impacts on individuals and society.
- Positive impacts: education, awareness, entertainment, relaxation, public service messaging.
- It helps spread information about health, environment, rights, and development.
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