Comparison of Traditional Media with Electronic Media
Telangana Open School (TOSS) · Class 12 · Mass Communication
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Key Topics to Revise
Advantages and Disadvantages of Traditional and Electronic Media
- Traditional media includes forms like puppetry, folk songs, jatra, tamasha, and storytelling.
- Electronic media includes radio, television, and digital platforms.
- Traditional media is cost-effective, culturally rooted, and allows immediate audience feedback.
Nature of Traditional and Electronic Media
- Traditional media is informal, culturally embedded, and highly relatable to rural and tribal populations.
- It uses entertainment (music, dance, drama) to educate and create awareness on social issues.
- Electronic media is immediate, timely, and has strong audio-visual appeal.
Integration of Traditional and Electronic Media
- Combining traditional and electronic media enhances message effectiveness.
- Electronic media can broadcast traditional performances to wider audiences.
- Traditional forms add cultural richness to electronic media content.
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