Consumer Education and Protection — NCERT Solutions

a. True — ISI mark is the certification mark of BIS.

b. True — AGMARK is meant for agricultural products.

c. False — Right to safety is a consumer right.

d. True — VOICE is the name of a consumer organisation.

Consumer education and protection are important because they help consumers face modern market problems such as misleading advertisements, adulteration, poor quality goods, incorrect weights and measures, and exploitation by sellers. They make consumers careful, alert and well informed.

The chapter explains that consumer education teaches a person to be an efficient and alert consumer. It helps consumers understand the market, compare price and quality, and make informed decisions. It also empowers them to protect themselves from adverse market forces.

The Government of India has recognised six consumer rights under the Consumer Protection Act, 1986: right to safety, right to be informed, right to choose, right to be heard, right to seek redressal, and right to consumer education. These rights ensure that consumers get reasonable quality goods and services at fair prices.

Consumer protection also works through standardisation marks such as ISI, Agmark, Woolmark, Silk Mark, Hallmark, Ecomark and FSSAI, which help consumers identify quality and purity. The chapter also stresses consumer responsibilities like reading labels, checking standards, comparing prices, keeping receipts, and understanding terms and conditions.

Thus, the basic concepts of consumer education and protection include the meaning of consumer, consumer rights, consumer responsibilities, consumer problems, protective laws, standardisation marks, redressal systems and consumer organisations.