Advertising Industry — Flashcards

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The main objective of advertising is to gain the attention of consumers and influence their purchasing decisions by creating awareness, building brand image, and promoting products or services across …

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Advertising is a paid form of communication used to promote goods, services, or ideas through various media such as print, television, radio, digital, and outdoor platforms. It is designed to reach a …

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Advertising appeals to five basic human needs: physiological (food, water), safety, love and belonging, esteem, and self-confidence. Ads often trigger emotions like envy, fear, or anxiety about status…

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A jingle is a short, rhyming song used to advertise a product. It is catchy and memorable, helping consumers recall the brand. For example, the Bajaj bulb jingle: 'Jab main chota bachcha tha, barī sha…

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A 'spot' refers to an advertisement aired on audio or visual media such as television, radio, cinema, or cable. It is usually short, lasting 10, 30, or 60 seconds, and is designed to capture immediate…

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A consumer is a person who uses a product or service. In advertising, the target audience is carefully studied to understand consumer behavior, preferences, and needs.

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Ads stimulate desire by creating emotional connections, using attractive visuals, celebrity endorsements, and persuasive language. They make consumers feel that owning the product will improve their l…

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Conviction in advertising refers to the ability of an ad to create a strong belief in the consumer that the product works or is superior. For example, an ad claiming 'Use Fairglow cream and become suc…