Comparison of Traditional Media with Electronic Media — Flashcards
Telangana Open School (TOSS) · Class 12 · Mass Communication
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What is traditional media?
Answer
Traditional media refers to communication methods that have been used for generations and are deeply rooted in local culture and tradition. These include forms like puppetry, folk songs, jatra, tamash…
What is electronic media?
Answer
Electronic media refers to communication tools that use electronic technology to transmit information. Examples include radio, television, internet, and mobile phones. These media can reach large, div…
List five advantages of traditional media.
Answer
1. No special training or technology needed. 2. Deeply rooted in culture and tradition. 3. Immediate and direct feedback from audience. 4. Cost-effective and flexible to adapt for new messages. 5. Loc…
List five advantages of electronic media.
Answer
1. Wide outreach to large and diverse audiences. 2. Instant communication across distances. 3. Supports multiple formats (audio, video, text). 4. Content can be recorded and archived. 5. Can be intera…
What are the main disadvantages of traditional media?
Answer
1. Limited to the place of performance. 2. Small audience reach. 3. Difficult to record or archive. 4. Cannot reach people far from the performance site. 5. Dependent on live performers and local cond…
What are the main disadvantages of electronic media?
Answer
1. Less personal and intimate. 2. Feedback is slow or indirect. 3. Expensive to produce and access. 4. Requires technical skills and infrastructure. 5. Limited access in rural or remote areas.
Compare traditional media and electronic media in terms of audience reach.
Answer
Traditional media has limited reach as it is local and live, serving only those present at the performance. Electronic media has vast reach, capable of transmitting messages to millions across regions…
Compare the cost of using traditional media vs. electronic media.
Answer
Traditional media is cost-effective as it requires no special equipment or infrastructure. Electronic media is expensive due to the need for technology, trained personnel, and broadcasting systems.
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