Radio as a Mass Medium — Flashcards
Telangana Open School (TOSS) · Class 12 · Mass Communication
35 flashcards for Radio as a Mass Medium (Telangana Open School (TOSS) Class 12 Mass Communication) to test yourself on key terms and facts.
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What is radio broadcasting?
Answer
Radio broadcasting is the transmission of audio messages or signals to a wide audience using electronic devices like radio transmitters and receivers. It allows people to listen to news, music, and ot…
Who is a broadcaster?
Answer
A broadcaster is a person who presents or announces programs over the radio for the public. They may read news, host shows, or conduct interviews. For example, a news anchor on AIR FM Rainbow who read…
What is meant by 'audience' in radio?
Answer
Audience refers to the group of people who listen to a particular radio program. They are the target receivers of the message. For example, farmers listening to an agricultural advisory program on Viv…
Define 'listener' in the context of radio.
Answer
A listener is an individual or group of people who tune into a radio station to hear its programs. Unlike readers of print media, listeners do not need to be literate. For example, a daily wage worker…
What is a 'script' in radio broadcasting?
Answer
A script is the written copy of all words to be spoken during a radio program. It ensures clarity, timing, and accuracy in delivery. For example, a radio drama has a full script with dialogues and sou…
What is a live broadcast?
Answer
A live broadcast is a program transmitted in real time without prior recording. The audience hears the event as it happens. For example, the Republic Day Parade commentary on All India Radio is a live…
What is a pre-recorded program?
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A pre-recorded program is one that is recorded earlier on magnetic tape, CD, or digital storage and broadcast later. This allows editing and quality checks. For example, a music countdown show on Radi…
What does 'tuning into radio' mean?
Answer
'Tuning into radio' means switching on the radio and adjusting it to a specific frequency or channel to listen to a desired station. For example, tuning to 102.8 MHz to listen to AIR FM Rainbow in Hyd…
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